DOC 13 · MASTER PACKAGE ARCHITECTURE v1.0 · CANON-COMPLIANT
4 Paket Komersial
Kemasan komersial yang menyatukan 42 SKU kanonik, 7 Ring, 7 AI-Role, dan 5-Layer Runtime ke dalam 4 narasi closing-ready. Paket = pintu, Ring = tangga, Layer Runtime = mesin.
GTM FUNNEL · LINEAR (DOC 13 §9.1)
TOP
P1 Operator
Close 20–30% · 1–2 wk
↓ 60% upsell
P2 Control
Close 15–20% · 3–4 wk
↓ 30% upgrade
P3 Command
Close 10–15% · 6–8 wk
↓ 10% scale
P4 Governance
Close 5% · 10–16 wk
CROSS-SELL ALL
Ring 7 Advisory
80% retention 6mo
PAKET
P1
OPERATOR
AI Workforce Fast-Sell
Tim AI 24/7 untuk brand Anda — approval di HP Anda, audit trail hari pertama.
Ring Kanonik
Ring 2 + Ring 3
Layer Produk
L2 (core) + L4 (entry variant)
Buyer Primary
Operator SMB · Agency · Multi-brand
AI-Role Attach
3 role
PAIN POINTS BUYER
- Tim saya kekurangan bandwidth untuk konten/outreach/support.
- AI tools biasa (ChatGPT, Jasper) tidak punya approval gate — saya takut auto-post off-brand.
- Saya butuh outcome terukur minggu ini, bukan 6 bulan.
VARIAN · 3 OPSI
P11a
Entry (Agency-Ready)
Agency kecil / solo konsultan 3–5 klien
Rp 8.000.000
+Rp 1.500.000/mo
1 minggu · 3 bln min
P11b
Standard (Flagship)
Operator SMB 1–3 brand, agency 5+ klien
Rp 15.000.000
+Rp 4.000.000–Rp 6.500.000/mo
2 minggu · 6 bln min
P11c
Premium (3-Role Bundle)
Operator multi-brand, agency scale
Rp 25.000.000
+Rp 10.000.000/mo
4 minggu · 12 bln min
PAKET
P2
CONTROL
Governance Operasional
AI tim Anda tidak akan liar lagi. Budget, prompt, audit — semuanya terkunci.
Ring Kanonik
Ring 3 Full + Ring 7 (premium)
Layer Produk
L2 (Lane + Budget + Audit)
Buyer Primary
Operator mature · Agency scale · AI spend > Rp 10 jt/mo
AI-Role Attach
3 role
PAIN POINTS BUYER
- API bill AI saya meledak dari Rp 2 jt jadi Rp 15 jt sebulan — saya tidak tahu kenapa.
- Tim saya pakai prompt tidak konsisten — 1 junior kirim off-brand ke klien enterprise.
- Investor/board tanya: bagaimana anda kontrol AI spend? Saya tidak punya jawaban.
VARIAN · 2 OPSI
P22a
Standard (Governance-First)
Operator pakai AI heavy tapi chaos
Rp 25.000.000
+Rp 6.000.000–Rp 8.000.000/mo
4 minggu · 12 bln min
P22b
Premium (+ Advisory)
Agency siap enterprise push
Rp 40.000.000
+Rp 10.000.000/mo
4 minggu · 12 bln min
PAKET
P3
COMMAND
Founder Eksekutif
Ruang komando privat + Copilot yang briefing Anda pagi, alert siang, revenue malam.
Ring Kanonik
Ring 4 Full + Ring 7 Bundled
Layer Produk
L3 (Private Command)
Buyer Primary
Founder · Venture Builder · Multi-brand Owner
AI-Role Attach
5 role
PAIN POINTS BUYER
- Dashboard saya tersebar di 7 tools — saya kehilangan visibility.
- Saya ambil 30 keputusan/hari — butuh briefing pagi yang filter noise.
- Competitor launch fitur 3 minggu lalu, saya baru tahu hari ini. Tidak boleh terjadi lagi.
VARIAN · 2 OPSI
P33a
Standard (Console + Copilot)
Founder portfolio holding 3+ bisnis
Rp 50.000.000
+Rp 15.000.000/mo
5 minggu · 12 bln min
P33b
Premium (+ Growth/SDR)
VB/founder sedang fundraise atau scale
Rp 75.000.000
+Rp 22.000.000/mo
6 minggu · 12 bln min
PAKET
P4
GOVERNANCE
Enterprise Lisensi
Lisensi governance audit-ready. Multi-tenant 100%. WORM ledger. SOC2-track. SLA 99.9%.
Ring Kanonik
Ring 5 + Ring 7 retainer (+ Ring 4 upgrade optional)
Layer Produk
L1 (Enterprise Governance)
Buyer Primary
Holding · Regulated · CFO-led procurement
AI-Role Attach
1 role
PAIN POINTS BUYER
- Compliance team butuh audit trail immutable untuk setiap AI action.
- Kami holding 12 entitas — butuh multi-tenant 100% isolation.
- CFO tanda tangan kalau kami bisa tunjukkan SOC2 roadmap + SLA 99.9% + DPA.
- Kami regulated (banking/healthcare) — vendor AI harus patuh UU PDP + sektoral.
VARIAN · 2 OPSI
P44a
Standard (Enterprise Platform)
Holding 5–15 entitas, middle-market regulated
Rp 100.000.000
+Rp 40.000.000/mo
10 minggu · 24 bln min
P44b
Enterprise+ (Regulated Ready)
Holding besar (BUMN, bank menengah+, regulated enterprise)
Rp 250.000.000
+Rp 45.000.000/mo
16 minggu · 36 bln min
Canon Compliance · 18/18 LULUS
4 Paket adalah kemasan komersial — invoice tetap breakdown per-SKU kanonik (Canon #9 Sell Per Layer). AI-Role selalu nempel Lane / Hub / Platform — tidak pernah standalone (Canon #16 AI-Role is Payload). Paket 4 Governance max diskon 20% + WAJIB founder sign-off tertulis (Canon #11).
Lihat 18 Canon Laws →